About Win Win Win Marketing

Our Story

Dear Reader,

My name’s Joakim Hansson and in my ‘past career’ I was a CEO and CMO of 6, 8, and 9-figure companies. Now I’m a passionate direct response marketer and media buyer.

I started working in sales and marketing in the late 80s. I managed traditional companies with sales reps selling our products to retail stores. 

At that time I was familiar only with brand advertising even though I studied marketing in the 80s and later during my MBA studies. Therefore I was hiring ad agencies only to design our catalogs, packagings, and other marketing materials and I wasn’t running any proper ads.

Yet everything changed in 2009 when I discovered direct response marketing. 

I started listening to I Love Marketing podcast, with Joe Polish and Dean Jackson. The way they talked about marketing and sales was so compelling it quickly became my goal to learn more about direct response. 

Also in 2009, I gave up running a traditional company. I opened an online business because I wanted to dive deep into direct response marketing and have more freedom from sitting in the office and hiring people.

After a couple of years, I realized I’m really good at scaling ads profitably… And I realized only very few people in the industry know how to do it right. 

And this is when I decided I want to help other companies get more profits from their advertising. That’s why I opened Win Win Win Marketing in 2013. 

Today we help 7 and 8-figure or bigger online companies scale their advertising profitably on multiple ad networks.

There are 3 main things which make us unique:

  • We know how to scale ads profitably (with ad budgets over $100k per month)

  • We know how to do it on multiple ad networks

  • We use an advanced tracking system to get the real results of the performance of our ads (ad networks’ built-in tracking systems are inaccurate and may give the wrong impression of the performance of ads)

Our advertising strategies have proven themselves many times over and they help us carry out our mission:

To Turn Advertising Into Profits

Our Values

We are strong believers in abundance mentality. The name, Win Win Win Marketing, the three wins, comes from our values.

  • ​It's Good for Us - if we do  a good job we will be greatly compensated for that. 
  • It's Good for You - if we cannot deliver value and results that are good for You, we're not interested in taking your money.
  • It's Good for Your Clients - if what you do is not good for your clients we're not interested in helping you. 

Introducing Our Team 

Joakim Hansson

The Founder of Win WinWin Marketing - Direct Response Marketing Advertising Agency 

Joakim has expertise in: Google AdWords since 2004, Facebook ads since 2009. He is specialized in high-volume ad campaigns on Facebook, YouTube, Google Display Network – GDN, Native Ad Networks (Taboola etc.) In his previous career he was a CEO of two 8-Figure companies & a VP of Marketing & Sales for a 9-Figure. He holds an Executive MBA from INSEAD & Copenhagen Business School

Michaël Sochaczewski

Associate Media Buyer and Researcher

Michaël is called "Mikka" and lives near Paris in France with his wife and two sons.
He is an Adskills Certified Media Buyer. His background includes having his own e-commerce businesses as well as helping brands expand globally as an Amazon Consultant.

At WWWM, Michaël is responsible for research, ad image selection and assisting with campaign management.

Natalia Przybylska-Hansson

Admin Director

Natalia is Joakim’s wife and the CEO of the Hansson family:)   She has her spiritual business dedicated to inspiring women to create their best lives – Natalia is also a partner in a film production company on the Costa Blanca, Spain producing documentary-style films where she is the presenter as well – 

At WWWM, she is handling all invoicing, payments and other admin tasks (and she is the company’s spiritual counsellor.)

Trevor Toe Cracker 

Copy Chief

Trevor was recently the International Copy Chief at Agora Financial and is mentor to many top level copywriters. His copy has generated over a billion in sales for his clients. 

At WWWM, Trevor is Copy Chief. He reviews and critiques our ad copy, advertorials and landing pages.

Greg Janiszewski


Greg is a Direct-Response Copywriting Specialist certified by Direct Marketer. He has successfully helped his customers increase conversions from their websites and ad campaigns. He’s officially addicted to copywriting books and courses.

At WWWM, Greg is responsible for creating copy angles (hooks) based on our research. He is also writing advertorials, headlines and bullets for the media buyers to use in ad copy.

Brian D. Ridgway - #1 International Bestselling Author 

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