Case Study: A 7-Figure Supplement Brand Doubles Daily Sales After Bringing Media Buying In-House

Published: June 24th, 2021

by Joakim Hansson

Please note: for confidentiality’s sake, I don’t reveal our client’s business name in this article. Also “Frank” is not our client’s real name. All the other facts are 100% true.

Please note: for confidentiality’s sake, I don’t reveal our client’s business name in this article. Also “Frank” is not our client’s real name. All the other facts are 100% true.

Frank runs a successful 7-figure natural health supplements brand. After some dreadful experiences with ad agencies, he decided to bring the media buying in-house, based on our advice.

Frank particularly didn’t like the % of ad spend fee most agencies charge. With this model, his last agency charged him $29,000/month - which Frank didn’t mind if the results were great . . . But, as I’ll show you in a moment - the agency cheated him. 

So, in November 2020, Frank hired us to train his in-house media buyer and help him get more consistent in generating great results. We implemented our weekly consulting calls plus daily support via Slack. 

With our help:

  • They doubled the number of sales per day while keeping the same ROAS
  • They tripled their daily ad spend - from $3,000 to $9,000 - all that with profit
  • In March 2021, Frank’s business noted their first 7-figure month in history
  • Frank’s media buyer learned to deliver consistent results - and became more confident in his skills
  • Plus, we implemented advanced tracking systems so that Frank and his team can precisely track which campaigns are most profitable
  • We also expanded Frank’s campaigns to Google Search and YouTube and added A$204,544 of extra revenue in a single month - with just A$27,308 of ad spend
Frank

“Thanks to Win Win Win Marketing I finally solved my problem with Facebook ads. I have successfully brought media buying in-house and with their help, we’re now breaking sales and revenue records.”

Frank

If you consider moving media buying in-house - or if you’d like to teach your media buyers new, efficient advertising methods . . . Then this case study is for you.

In it, you’ll discover:

  • The drawbacks of working with ad agencies that prevent businesses from scaling profitably
  • The challenges of hiring and training media buyers - and how to do it smoothly
  • How to make sure your media buyers are always on top of what’s working right now and know how to scale your ad campaigns profitably
  • Which tracking systems are the best for companies that want to scale beyond $100,000 in ad spend per month
  • How to boost your revenue by advertising on other ad networks

Frank’s Struggle With Facebook Ads

In the early days of his business, Frank ran ads himself. But as the business grew, it turned into a 14h/day job - and Frank had to outsource it.

He made the most logical and obvious choice - he hired his first ad agency. Yet he quickly realized that this wasn’t the right solution to his problem. 

Problems With Ad Agencies

Frank likes to know what’s going on in his business. Yet by working with an ad agency, he had less control over his campaigns and brand’s message.

He also felt that the agency wasn’t putting enough effort into testing and optimizing his campaigns. Yes, for the most part they met their goals - but Frank saw lots of wasted opportunities. He felt that he was leaving money on the table - despite paying a pretty penny in agency fees.

Frank used to pay the base fee plus the % of ad spend. This means the more money the agency spent on Frank’s ads - the more money they made. In Frank’s eyes, this motivated the agency to spend as much of his money as possible . . . without taking care of his profit. And indeed, that’s exactly what happened.

Frank hired a few different agencies - and every time he experienced the same disappointment. 

Frank

“They charge premium fees - but don’t give enough value back”

“In general, an ad agency, as every business, wants to earn a lot of money. They accomplish this by getting as many clients as possible . . . and meeting their KPIs with the least effort. They don’t test and optimize enough - while charging premium prices for their services.

Plus, they usually make more money when they spend more on ads. So most of them care only about managing the biggest possible budgets - without thinking about my profit. This doesn’t add up for me.”

Frank

Plus, the last agency he hired - very well-known in the industry - not only charged him a pretty hefty price each month . . .

But also faked the results of their campaigns.

Lazy Agency Fakes Results

You probably know that retargeting campaigns usually have a ROAS of 4 or higher. So when you mix them with cold traffic campaigns (front-end sales) which usually oscillate between 1-2 ROAS . . . you end up with a pretty high - but fake - result. 

This is what the agency showed in their reports. They couldn’t meet the ROAS of 2.25 required by Frank . . . So they artificially increased it to make Frank believe that they were doing great.

But Frank saw that, despite great results on paper, his business was losing revenue and bringing in fewer and fewer customers every week. That’s how he found out he was being tricked.

Tip: We recommend you ask your agency to separate the results from your cold and warm traffic campaigns.

This was the ultimate sign for Frank that working with agencies wasn’t going to grow his business. So in October 2020, he hired an experienced media buyer. 

Frank thought this would finally solve his advertising problem. And it did - but only partially.

Challenges of Hiring an In-House Media Buyer

Frank spent lots of time and money on hiring and training his new media buyer. Not only had he to get back to managing campaigns to train the media buyer . . . But he also had to oversee him to make sure he knew what he was doing. 

This meant that Frank turned from a business owner into a manager. Again.

The good news was, the first month went well. The new media buyer took over and managed campaigns Frank and the last agency had created. 

But after a few weeks, Frank realized that his media buyer wasn’t on top of everything. He saw that he struggled and didn’t optimize the campaigns well enough. So in November, he hired us to provide consulting, train his media buyer and fix possible flaws in their ad campaigns.

We Implement The IMPACT Method

We started our work with Frank by implementing our advertising strategy called the IMPACT Method. We’ve developed this after 8 years of working with companies from all over the world.

This method focuses on 3 key aspects of successful online advertising. I’ll introduce the IMPACT Method later in this article. For now, let me just briefly describe it to you.

The IMPACT Method focuses on three elements necessary in scaling your advertisement:

  • Compliant, viral and high-converting ad copy
  • Advertising on different platforms to secure your business and grow revenue
  • Accurate tracking across all campaigns and ad networks to know which ads and campaigns bring you the most profit

We began our work with Frank by fixing their tracking. Frank and his team were relying on Facebook’s tracking. We know from experience this is very inaccurate. Sometimes, it skews the results by 30% - 50%.

So before we could help them with their campaigns, we had to take care of tracking.

Step 1: Fixing the Tracking

As you may know, Apple’s iOS 14.5 operating system for iPhones asks its users if they want Facebook to track them. It is estimated that 70% of users will say “no” and they’ll opt out from tracking.

For most ecom brands, iPhone users are a big slice of their customers and prospects. They usually have high purchasing power.

In response, Facebook introduced a new tracking called Conversion API. 

However, contrary to a popular belief and to what some marketing gurus say, this system doesn’t fix this issue. Yes, it is far more accurate than pixel tracking but, when someone opts out from tracking on their iPhone - Facebook won't track conversions from this user. 

Experience shows that up to 50% of the purchases generated by ad campaigns on Facebook are not tracked - even with Conversion API implemented. This means that Conversion API is useless in scaling your campaigns profitably.

We have two solutions to this problem.

One of them is our own Ad Tracking Dashboard.

Win Win Win Marketing Dashboard

This system is the most accurate tracking available. It uses the UTM tracking parameters and requires connection with the CRM/Shopping cart to work correctly. Unfortunately, Frank’s configuration does not support such a connection. 

So we advised him to use a third-party tracking — either Hyros or Wicked Reports. To see which one works best, Frank decided to implement both.

Now, Frank can sleep well knowing he’s investing money only in ads and campaigns that bring him the most profit.

Tip: The right tracking is the key to scaling a business beyond $100,000 in ad spend per month. Without it, it’s impossible to achieve it with profit.

Step 2: Training Frank’s Media Buyer

At the beginning of December, we looked at Frank’s ad campaigns.

We found that they were chaotic and lacked a proper structure. It was hard to track what was going on. It was also difficult to know which ads and campaigns to scale and which ones to turn off. Plus, there was no logical method of testing new ideas.

With such a poor structure, it was a matter of time until the media buyer would get lost and drop the ball. This would significantly impact the company’s revenue and cash flow - which could be dangerous.

So we quickly guided Frank’s media buyer on how to improve their campaigns.

Our Solution - A Better Structure and a Dependable Advertising Method

We recommended Frank’s media buyer to use our 4x1 advertising strategy - which is part of our IMPACT Method. This strategy makes it easy to quickly test many different ideas and scale the campaigns month after month. Plus, it creates a buffer of tested ideas the media buyer can use whenever current campaigns tire out.

This prevents your business from sinking into “revenue black holes” where your campaigns suddenly stop working and your business loses money.

We coached Frank’s media buyer in using this method and he agreed to it. However - without our knowledge - he tried to “tweak” our method his way. This led his campaigns to disaster.

The Best Month of The Year Turns Into a Complete Failure

In the middle of December, the CPAs of most of Frank’s campaigns grew so high, his business lost money on nearly every purchase. His media buyer was stressed out and panicking, not knowing what to do . . . And Frank got so frustrated, 2 days before Christmas he messaged me saying he wanted to fire him.

When we looked at Frank’s campaigns, we realized his media buyer had not fully implemented the 4x1 method we recommended. This is pretty common among experienced professionals. Often they think they already know all it takes to deliver the result - and are hesitant to implement new strategies. 

Tip: Professionals often think they “know better.” That’s why it’s so important to make sure they implement the procedures correctly.

Knowing that the media buyer hadn’t implemented our method, I advised Frank not to fire him yet. I pointed out that the media buyer was very experienced and hiring and training a new person would cost him lots of time and money. 

I advised Frank to force the media buyer to use the 4x1 method properly for a month and then make a decision.

When Frank’s media buyer properly implemented the 4x1 method . . .

The results were immediate - and truly spectacular!

In January 2021 - just a few days after truly implementing our method, Frank’s campaigns doubled the number of sales every day - while keeping the same ROAS.

They went from 4,000 to 9,000 Australian dollars in ad spend per day. And from 0 to $3,000/day in the U.S.

Result? January became the 2nd best month in their business history. Frank’s campaigns thrived - as you can see on the screenshot below.

screenshot from Shopify

screenshot from Shopify

In total, in January Frank acquired 3,437 new customers with an average CPA of A$71.38. This translated to a monthly ad spend of A$242,250 that generated A$540,549 in revenue. A total ROAS on cold traffic campaigns for January was 2.31.

The change is truly spectacular!

Now, some would say that we achieved it because we rode on the post-Christmas buying frenzy. But this isn’t true because in February, Frank’s ad campaigns continued to perform well:

screenshot from Shopify

screenshot from Shopify

Here are the stats for February 2021:

  • 3,250 new customers with a CPA of A$76.71
  • Total ad spend: A$249,322
  • Total revenue: A$478,096
  • Total ROAS: 1.9

Despite that the ROAS was a little lower than in January, the results in February were very good. They indicated that Frank’s campaigns were stable with no sudden drops in performance. And then . . .

March brought in 7-figures in revenue and beat all the records!

Here are the results for March 2021:

screenshot from Shopify

screenshot from Shopify

This proves that our method, weekly consulting calls and ongoing support via email and Slack have brought Frank the desired outcomes. Now his media buyer generates consistent, record-breaking results and Frank can finally relax, knowing his campaigns are in the right hands.

Tip: Giving your media buyers an opportunity to discuss their ideas and get support makes them more relaxed and confident in their skills.

After 4 years of struggle, Frank finally solved his advertising problem!

“It was a huge stress for me to run my Facebook ads or oversee media buyers. Every night I couldn’t sleep worrying if my campaigns would work well the next day. And when I woke up, I was already stressed out knowing that I’d have to come up with new ideas, tests and strategies. 

It felt like a job I hated, not like running a business that gives me freedom. Luckily, it has all changed now, thanks to Joakim and his team at WWWM.”

- Frank

There’s one more thing we did for Frank to boost his revenue and to help him become less dependent on Facebook.

Step 3: Advertising on Other Ad Networks

From working with other businesses, we know how important it is to advertise on different ad networks. Especially these days, when you can get banned from Facebook for no reason.

That’s why advertising on different platforms is part of our IMPACT strategy - and we implemented it for Frank.

We know that in case of supplement brands, there’s a big opportunity for additional revenue by advertising on Google Search and Shopping. Advertising on Google Search and Shopping means, whenever people look for keyphrases related to your products, they’ll see your products right below the search bar. And they’ll be able to buy them directly from there. 

This platform has a very high buy intent and gets very high ROAS. Hence it can give you a nice revenue boost.

In Frank’s case, Google Search and Shopping in March brought in an additional A$204,544 of revenue - with just $27,308 spent on ads. That’s a ROAS of 7.49!

At the time of this writing, we are also setting up Frank’s YouTube ads and testing different ideas to see if this channel can work well for him.

The Summary

With our “Bring Media Buying In-House” services, we helped Frank solve a long-standing problem with advertising on Facebook. Now, he knows his ad campaigns are taken care of and can fully focus on growing his business. Long gone too are the days when he used to work for 14 hours and wake up stressed out.

Thanks to weekly reports and calls with us, he has a detailed insight into his campaigns and always knows what’s going on. 

More importantly, he has finally found peace of mind knowing that his media buyer is on top of their campaigns. Plus, the media buyer himself is more relaxed now and confident in his ability to generate steady, record-breaking results.

As Frank said:

“I pay less than an agency’s fee . . . and I get way more benefits!”

“Your consulting allows me to get all the benefits of working with an agency and having an in-house media buyer — with no drawbacks. 

“The media buyer focuses all his attention on my campaigns and makes sure they are always optimized. And you, thanks to your marketing experience and insights from different niches, are constantly introducing new ideas and improvements.”

“By paying less than I used to before . . . I actually get more!”

- Frank

To find out how you can benefit from moving media buying in-house, click the link below. It will take you to a 3 minute quiz that will determine your In-House Media Buying Profitability Score.

The IMPACT Method

I mentioned the IMPACT Method a few times throughout this article. This is our own advertising strategy that focuses on 3 core elements of successful ad campaigns in 2021 and beyond.

After 8 years of working with different companies from all over the world, we discovered that almost every one of them lacked one of these 3 key elements in their campaigns. And because of that, they weren’t able to scale their ads with profit.

What are these 3 key elements? They’re embedded in the name of our strategy. The word IMPACT stands for:

IM

Indisputable Messaging. Ad copy that ad networks and their users love. It converts well, is educational and has viral elements - while always staying compliant. It decreases the cost of running your ads, prevents you from getting banned and gives you a bigger reach.

PA

Proliferating Ad Engine. This means advertising on different platforms to stay independent and grow your revenue. It makes your business more secure and expands your audiences — which translates to higher revenue.

CT

Cross-Channel Tracking. Relying on a flawed ad network’s tracking makes you lose money. You need a proven, third-party system that allows you to know down to a single ad, which campaigns and ad networks bring you the most profit.

Implementing the IMPACT Method in your business is the key to scaling your ads profitably - as I have shown in this article. We’ve proven this method to work over and over again - while working with clients and running our own offers.

That’s why we always follow it and advise our clients to use it.

About Us

Hi, I’m Joakim Hansson - a passionate marketer with over 30 years of business experience.

Joakim Hansson

I’ve been using Google AdWords since 2004 and Facebook Ads since 2009. I specialize in high-volume ad campaigns on Facebook, YouTube, Google Display Network – GDN, Native Ad Networks (Taboola etc.)

When it comes to my business experience, I hold an Executive MBA from INSEAD & Copenhagen Business School.

In my previous career, I was the CEO of two, 8-figure companies. And I was the VP of Marketing and Sales of a 9-figure business.

In total, I’ve overseen over $1 billion in sales (and counting).

That’s why I know and understand how business works . . . And how to manage big budgets so they bring the desired profit.

In 2013, I founded a Performance Marketing Agency Win Win Win Marketing (WWWM).

Together with my team, we’ve helped scale online businesses in different niches, such as:

  • Finance: Profits Run
  • Weight Loss: The Gabriel Method
  • Dating: Blue Steel Interactive
  • eCommerce: Happy Mammoth
  • Wealth Creation: Knowledge Source
  • Self-help: Brian D. Ridgway
  • Biz Opp: A to Z Formula

And much more!

Here’s what some of my clients say about my work:

Brendan Elias

Brendan Elias

 Founder of A to Z Formula and China Import Formula

“In the first 90 days, he reduced our lead cost by 63%”

Matt Murphy

Matt Murphy 

Founder of Happy Mammoth

“Joakim achieved the highest ROAS in our history, in the first 30 days!”

Boris Schrenzel 

Founder of Blue Steel Interactive

“He scaled our ads to 6 figures per month in one of the trickiest niches”

Matt Marshall

Matt Marschall

Copy Chief at Profits Run

“You’re far more valuable than traditional media buyers”

These days, me and my team at WWWM use our advertising and marketing experience to grow our own offers and help 7 and 8 figure online companies to scale their advertisement and grow with in-house teams. Just as I described in this case study.

If you’d like to know more about our ”Bring Media Buying In-House” services and see if we are the right people to help you, book a free, 20-minute needs analysis call with us.

It’s not a sales call. After 30+ years of business experience, I know that forced business relationships never end up well. I believe that we first have to get to know each other to create a solid foundation for our potential cooperation.

To discover the benefits of moving your media buying in-house, click the link below now:

Thank you. I wish this article proved useful to you.

Joakim Hansson

Case Study: A 7-Figure Supplement Brand Doubles Daily Sales After Bringing Media Buying In-House

Published: May 13th, 2021

by Joakim Hansson

Please note: for confidentiality’s sake, I don’t reveal our client’s business name in this article.

Also “Frank” is not our client’s real name. All the other facts are 100% true.

Frank runs a successful 7-figure natural health supplements brand.

After some dreadful experiences with ad agencies, he decided to bring the media buying in-house, based on our advice.

Frank particularly didn’t like the % of ad spend fee most agencies charge. With this model, his last agency charged him $29,000/month - which Frank didn’t mind if the results were great . . .

But, as I’ll show you in a moment - the agency cheated him. 

So, in November 2020, Frank hired us to train his in-house media buyer and help him get more consistent in generating great results.

We implemented our weekly consulting calls plus daily support via Slack. 

With our help:

  • They doubled the number of sales per day while keeping the same ROAS
  • They tripled their daily ad spend - from $3,000 to $9,000 - all that with profit
  • In March 2021, Frank’s business noted their first 7-figure month in history
  • Frank’s media buyer learned to deliver consistent results - and became more confident in his skills
  • Plus, we implemented advanced tracking systems so that Frank and his team can precisely track which campaigns are most profitable
  • We also expanded Frank’s campaigns to Google Search and YouTube and added A$204,544 of extra revenue in a single month - with just A$27,308 of ad spend
Frank

“Thanks to Win Win Win Marketing I finally solved my problem with Facebook ads.

I have successfully brought media buying in-house and with their help, we’re now breaking sales and revenue records.”

Frank

If you consider moving media buying in-house - or if you’d like to teach your media buyers new, efficient advertising methods . . . Then this case study is for you.

In it, you’ll discover:

  • The drawbacks of working with ad agencies that prevent businesses from scaling profitably
  • The challenges of hiring and training media buyers - and how to do it smoothly
  • How to make sure your media buyers are always on top of what’s working right now and know how to scale your ad campaigns profitably
  • Which tracking systems are the best for companies that want to scale beyond $100,000 in ad spend per month
  • How to boost your revenue by advertising on other ad networks

Frank’s Struggle With Facebook Ads

In the early days of his business, Frank ran ads himself.

But as the business grew, it turned into a 14h/day job - and Frank had to outsource it.

He made the most logical and obvious choice - he hired his first ad agency.

Yet he quickly realized that this wasn’t the right solution to his problem. 

Problems With Ad Agencies

Frank likes to know what’s going on in his business. Yet by working with an ad agency, he had less control over his campaigns and brand’s message.

He also felt that the agency wasn’t putting enough effort into testing and optimizing his campaigns. Yes, for the most part they met their goals - but Frank saw lots of wasted opportunities.

He felt that he was leaving money on the table - despite paying a pretty penny in agency fees.

Frank used to pay the base fee plus the % of ad spend. This means the more money the agency spent on Frank’s ads - the more money they made.

In Frank’s eyes, this motivated the agency to spend as much of his money as possible . . . without taking care of his profit.

And indeed, that’s exactly what happened.

Frank hired a few different agencies - and every time he experienced the same disappointment. 

Frank

“They charge premium fees - but don’t give enough value back”

“In general, an ad agency, as every business, wants to earn a lot of money.

They accomplish this by getting as many clients as possible . . . and meeting their KPIs with the least effort.

They don’t test and optimize enough - while charging premium prices for their services.

Plus, they usually make more money when they spend more on ads.

So most of them care only about managing the biggest possible budgets - without thinking about my profit. This doesn’t add up for me.”

Frank

Plus, the last agency he hired - very well-known in the industry - not only charged him a pretty hefty price each month . . .

But also faked the results of their campaigns.

Lazy Agency Fakes Results

You probably know that retargeting campaigns usually have a ROAS of 4 or higher.

So when you mix them with cold traffic campaigns (front-end sales) which usually oscillate between 1-2 ROAS . . . you end up with a pretty high - but fake - result. 

This is what the agency showed in their reports. They couldn’t meet the ROAS of 2.25 required by Frank . . . So they artificially increased it to make Frank believe that they were doing great.

But Frank saw that, despite great results on paper, his business was losing revenue and bringing in fewer and fewer customers every week.

That’s how he found out he was being tricked.

Tip: We recommend you ask your agency to separate the results from your cold and warm traffic campaigns.

This was the ultimate sign for Frank that working with agencies wasn’t going to grow his business.

So in October 2020, he hired an experienced media buyer. 

Frank thought this would finally solve his advertising problem. And it did - but only partially.

Challenges of Hiring an In-House Media Buyer

Frank spent lots of time and money on hiring and training his new media buyer.

Not only had he to get back to managing campaigns to train the media buyer . . . But he also had to oversee him to make sure he knew what he was doing. 

This meant that Frank turned from a business owner into a manager. Again.

The good news was, the first month went well.

The new media buyer took over and managed campaigns Frank and the last agency had created. 

But after a few weeks, Frank realized that his media buyer wasn’t on top of everything.

He saw that he struggled and didn’t optimize the campaigns well enough.

So in November, he hired us to provide consulting, train his media buyer and fix possible flaws in their ad campaigns.

We Implement The IMPACT Method

We started our work with Frank by implementing our advertising strategy called the IMPACT Method.

We’ve developed this after 8 years of working with companies from all over the world.

This method focuses on 3 key aspects of successful online advertising.

I’ll introduce the IMPACT Method later in this article. For now, let me just briefly describe it to you.

The IMPACT Method focuses on three elements necessary in scaling your advertisement:

  • Compliant, viral and high-converting ad copy
  • Advertising on different platforms to secure your business and grow revenue
  • Accurate tracking across all campaigns and ad networks to know which ads and campaigns bring you the most profit

We began our work with Frank by fixing their tracking.

Frank and his team were relying on Facebook’s tracking.

We know from experience this is very inaccurate. Sometimes, it skews the results by 30% - 50%.

So before we could help them with their campaigns, we had to take care of tracking.

Step 1: Fixing the Tracking

As you may know, Apple’s iOS 14.5 operating system for iPhones asks its users if they want Facebook to track them.

It is estimated that 70% of users will say “no” and they’ll opt out from tracking.

For most ecom brands, iPhone users are a big slice of their customers and prospects.

They usually have high purchasing power.

In response, Facebook introduced a new tracking called Conversion API. 

However, contrary to a popular belief and to what some marketing gurus say, this system doesn’t fix this issue. Yes, it is far more accurate than pixel tracking but, when someone opts out from tracking on their iPhone - Facebook won't track conversions from this user. 

Experience shows that up to 50% of the purchases generated by ad campaigns on Facebook are not tracked - even with Conversion API implemented. This means that Conversion API is useless in scaling your campaigns profitably.

We have two solutions to this problem.

One of them is our own Ad Tracking Dashboard.

Win Win Win Marketing Dashboard

This system is the most accurate tracking available.

It uses the UTM tracking parameters and requires connection with the CRM/Shopping cart to work correctly. Unfortunately, Frank’s configuration does not support such a connection. 

So we advised him to use a third-party tracking - either Hyros or Wicked Reports.

To see which one works best, Frank decided to implement both.

Now, Frank can sleep well knowing he’s investing money only in ads and campaigns that bring him the most profit.

Tip: The right tracking is the key to scaling a business beyond $100,000 in ad spend per month.

Without it, it’s impossible to achieve it with profit.

Step 2: Training Frank’s Media Buyer

At the beginning of December, we looked at Frank’s ad campaigns.

We found that they were chaotic and lacked a proper structure.

It was hard to track what was going on.

It was also difficult to know which ads and campaigns to scale and which ones to turn off. 

Plus, there was no logical method of testing new ideas.

With such a poor structure, it was a matter of time until the media buyer would get lost and drop the ball.

This would significantly impact the company’s revenue and cash flow - which could be dangerous.

So we quickly guided Frank’s media buyer on how to improve their campaigns.

Our Solution - A Better Structure and a Dependable Advertising Method

We recommended Frank’s media buyer to use our 4x1 advertising strategy - which is part of our IMPACT Method

This strategy makes it easy to quickly test many different ideas and scale the campaigns month after month.

Plus, it creates a buffer of tested ideas the media buyer can use whenever current campaigns tire out.

This prevents your business from sinking into “revenue black holes” where your campaigns suddenly stop working and your business loses money.

We coached Frank’s media buyer in using this method and he agreed to it. However - without our knowledge - he tried to “tweak” our method his way. This led his campaigns to disaster.

The Best Month of The Year Turns Into a Complete Failure

In the middle of December, the CPAs of most of Frank’s campaigns grew so high, his business lost money on nearly every purchase.

His media buyer was stressed out and panicking, not knowing what to do . . . And Frank got so frustrated, 2 days before Christmas he messaged me saying he wanted to fire him.

When we looked at Frank’s campaigns, we realized his media buyer had not fully implemented the 4x1 method we recommended. This is pretty common among experienced professionals.

Often they think they already know all it takes to deliver the result - and are hesitant to implement new strategies. 

Tip: Professionals often think they “know better.” That’s why it’s so important to make sure they implement the procedures correctly.

Knowing that the media buyer hadn’t implemented our method, I advised Frank not to fire him yet.

I pointed out that the media buyer was very experienced and hiring and training a new person would cost him lots of time and money. 

I advised Frank to force the media buyer to use the 4x1 method properly for a month and then make a decision.

When Frank’s media buyer properly implemented the 4x1 method . . .

The results were immediate - and truly spectacular!

In January 2021 - just a few days after truly implementing our method, Frank’s campaigns doubled the number of sales every day - while keeping the same ROAS.

They went from 4,000 to 9,000 Australian dollars in ad spend per day. And from 0 to $3,000/day in the U.S.

Result? January became the 2nd best month in their business history. Frank’s campaigns thrived - as you can see on the screenshot below.

totat sales

screenshot from Shopify

In total, in January Frank acquired 3,437 new customers with an average CPA of A$71.38.

This translated to a monthly ad spend of A$242,250 that generated A$540,549 in revenue.

A total ROAS on cold traffic campaigns for January was 2.31.

The change is truly spectacular!

Now, some would say that we achieved it because we rode on the post-Christmas buying frenzy.

But this isn’t true because in February, Frank’s ad campaigns continued to perform well:

totat sales2

screenshot from Shopify

Here are the stats for February 2021:

  • 3,250 new customers with a CPA of A$76.71
  • Total ad spend: A$249,322
  • Total revenue: A$478,096
  • Total ROAS: 1.9

Despite that the ROAS was a little lower than in January, the results in February were very good. They indicated that Frank’s campaigns were stable with no sudden drops in performance. And then . . .

March brought in 7-figures in revenue and beat all the records!

Here are the results for March 2021:

screenshot from Shopify

screenshot from Shopify

This proves that our method, weekly consulting calls and ongoing support via email and Slack have brought Frank the desired outcomes.

Now his media buyer generates consistent, record-breaking results and Frank can finally relax, knowing his campaigns are in the right hands.

Tip: Giving your media buyers an opportunity to discuss their ideas and get support makes them more relaxed and confident in their skills.

After 4 years of struggle, Frank finally solved his advertising problem!

“It was a huge stress for me to run my Facebook ads or oversee media buyers.

Every night I couldn’t sleep worrying if my campaigns would work well the next day.

And when I woke up, I was already stressed out knowing that I’d have to come up with new ideas, tests and strategies. 

It felt like a job I hated, not like running a business that gives me freedom.

Luckily, it has all changed now, thanks to Joakim and his team at WWWM.”

- Frank

There’s one more thing we did for Frank to boost his revenue and to help him become less dependent on Facebook.

Step 3: Advertising on Other Ad Networks

From working with other businesses, we know how important it is to advertise on different ad networks. Especially these days, when you can get banned from Facebook for no reason.

That’s why advertising on different platforms is part of our IMPACT strategy - and we implemented it for Frank.

We know that in case of supplement brands, there’s a big opportunity for additional revenue by advertising on Google Search and Shopping.

Advertising on Google Search and Shopping means, whenever people look for keyphrases related to your products, they’ll see your products right below the search bar.

And they’ll be able to buy them directly from there. 

This platform has a very high buy intent and gets very high ROAS.

Hence it can give you a nice revenue boost.

In Frank’s case, Google Search and Shopping in March brought in an additional A$204,544 of revenue - with just $27,308 spent on ads. That’s a ROAS of 7.49!

At the time of this writing, we are also setting up Frank’s YouTube ads and testing different ideas to see if this channel can work well for him.

The Summary

With our “Bring Media Buying In-House” services, we helped Frank solve a long-standing problem with advertising on

Facebook. Now, he knows his ad campaigns are taken care of and can fully focus on growing his business.

Long gone too are the days when he used to work for 14 hours and wake up stressed out.

Thanks to weekly reports and calls with us, he has a detailed insight into his campaigns and always knows what’s going on. 

More importantly, he has finally found peace of mind knowing that his media buyer is on top of their campaigns.

Plus, the media buyer himself is more relaxed now and confident in his ability to generate steady, record-breaking results.

As Frank said:

“I pay less than an agency’s fee . . . and I get way more benefits!”

“Your consulting allows me to get all the benefits of working with an agency and having an in-house media buyer - with no drawbacks. 

“The media buyer focuses all his attention on my campaigns and makes sure they are always optimized.

And you, thanks to your marketing experience and insights from different niches, are constantly introducing new ideas and improvements.”

“By paying less than I used to before . . . I actually get more!”

- Frank

To find out how you can benefit from moving media buying in-house, click the link below.

It will take you to the contact page on our website where you can schedule a free, needs-analysis call with us.

The IMPACT Method

I mentioned the IMPACT Method a few times throughout this article.

This is our own advertising strategy that focuses on 3 core elements of successful ad campaigns in 2021 and beyond.

After 8 years of working with different companies from all over the world, we discovered that almost every one of them lacked one of these 3 key elements in their campaigns.

And because of that, they weren’t able to scale their ads with profit.

What are these 3 key elements? They’re embedded in the name of our strategy.

The word IMPACT stands for:

IM

Indisputable Messaging. Ad copy that ad networks and their users love. It converts well, is educational and has viral elements - while always staying compliant.

It decreases the cost of running your ads, prevents you from getting banned and gives you a bigger reach.

PA

Proliferating Ad Engine. This means advertising on different platforms to stay independent and grow your revenue.

It makes your business more secure and expands your audiences - which translates to higher revenue.

CT

Cross-Channel Tracking. Relying on a flawed ad network’s tracking makes you lose money.

You need a proven, third-party system that allows you to know down to a single ad, which campaigns and ad networks bring you the most profit.

Implementing the IMPACT Method in your business is the key to scaling your ads profitably - as I have shown in this article.

We’ve proven this method to work over and over again - while working with clients and running our own offers.

That’s why we always follow it and advise our clients to use it.

About Us

Hi, I’m Joakim Hansson - a passionate marketer with over 30 years of business experience.

Joakim Hansson

I’ve been using Google AdWords since 2004 and Facebook Ads since 2009.

I specialize in high-volume ad campaigns on Facebook, YouTube, Google Display Network – GDN, Native Ad Networks (Taboola etc.)

When it comes to my business experience, I hold an Executive MBA from INSEAD & Copenhagen Business School.

In my previous career, I was the CEO of two, 8-figure companies.

And I was the VP of Marketing and Sales of a 9-figure business.

In total, I’ve overseen over $1 billion in sales (and counting).

That’s why I know and understand how business works . . .

And how to manage big budgets so they bring the desired profit.

In 2013, I founded a Performance Marketing Agency Win Win Win Marketing (WWWM).

Together with my team, we’ve helped scale online businesses in different niches, such as:

  • Finance: Profits Run
  • Weight Loss: The Gabriel Method
  • Dating: Blue Steel Interactive
  • eCommerce: Happy Mammoth
  • Wealth Creation: Knowledge Source
  • Self-help: Brian D. Ridgway
  • Biz Opp: A to Z Formula

And much more!

Here’s what some of my clients say about my work:

Brendan Elias

Brendan Elias

 Founder of A to Z Formula and China Import Formula

“In the first 90 days, he reduced our lead cost by 63%”

Matt Murphy

Matt Murphy 

Founder of Happy Mammoth

“Joakim achieved the highest ROAS in our history, in the first 30 days!”

Boris Schrenzel 

Founder of Blue Steel Interactive

“He scaled our ads to 6 figures per month in one of the trickiest niches”

Matt Marshall

Matt Marschall

Copy Chief at Profits Run

“You’re far more valuable than traditional media buyers”

These days, me and my team at WWWM use our advertising and marketing experience to grow our own offers and help 7 and 8 figure online companies to scale their advertisement and grow with in-house teams.

Just as I described in this case study.

If you’d like to know more about our ”Bring Media Buying In-House” services and see if we are the right people to help you, book a free, 20-minute needs analysis call with us.

It’s not a sales call. After 30+ years of business experience, I know that forced business relationships never end up well.

I believe that we first have to get to know each other to create a solid foundation for our potential cooperation.

To discover the benefits of moving your media buying in-house, click the link below now:

Thank you. I wish this article proved useful to you.

Joakim Hansson